Ken Kragen is personal manager to celebrities. At the time he wrote this book, his clients were Kenny Rogers, Travis Tritt, and Trisha Yearwood. In the past, he handled people like the Smothers Brothers, Burt Reynolds, Olivia Newton-John, Pat Paulsen and others. He is well known for organizing big campaigns like "We Are The World" and "Hands Across America."
For many years he has taught a course called The Stardom Strategy at UCLA. In the course, he teaches how ten principles can be used to advance any kind of career. Mr. Kragen reveals the ten principles with show business examples in this book.
There are two principles that I find particularly striking.
The first principle or strategy is Kragenís first, The Event Strategy. In order to make a leap forward to the next level, you have to create an event that gets the interest of others. The event has to be significant and require a massive promotional effort. Achieving promotional effectiveness involves using the "rule of three." At least three major focal points are generally required to support the event. Examples would include making an appearance on a major talk show, such as The Tonight Show, Oprah or The David Letterman Show. An appearance by a celebrity on a commercial series can also be a supportive focal point.
Most of your efforts will probably be steady, maintenance-type efforts, but occasionally you should plan a big event for a major move forward.
The second principle or strategy is Kragenís tenth, The Power Of Giving. Itís interesting that so many "success guides" emphasize the importance of giving of yourself and your resources, even when it seems you canít afford it. Kragen says, "I use charity heavily in what I do, because I believe you can enhance lives and careers (including your own) by giving to others. I can say personally that Iíve gotten more satisfaction from what Iíve done for people out of true generosity than anything else Iíve been involved with."
Giving seems to involve a Universal Principle. Giving creates abundance. Giving inspires more giving! Pay it forward!
Since May and June are graduation months, here is an excellent graduation gift. Graduates need guidance about how to achieve more in the "real world." Thatís what Life Is A Contact Sport is all about!
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