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• Introducing Michael Gray, CPA
• Home Page
• Reduce Your Estate Tax For A Family Business By 35% Or More!
• Business Resources
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• Frequently Asked Questions about Business
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• Opportunity in Adversity

Seven Habits Book Summary

• From Dependence to Interdependence
• Personality vs. Character Ethics
• Proactive, Personal Vision
• Beginning with the End in Mind
• Personal Management
• Paradigms of Interdependence
• Think Win-Win
• Seek to Understand, Then Be Understood
• Principles of Creative Cooperation
• Principles of Balanced Self-Renewal
• Conclusion of Seven Habits

How to Build an Extraordinary Small Business

Business Finance Articles

• Are you alert for fraud in your business?
• How to Reduce Your Estate Tax For A Family Business By 35% Or More

Business Development Ideas

Advertising and Sales

• Tell me a story!
• Are You Changing A Winning Lottery Ticket?
• Basic Training for Business Success
• What's Next?
• What Do I Do If They Don't Respond?
• Does Your Business Accept Credit Cards?
• Next!
• Never Underestimate the Difficulty of Advertising
• Courtship and the Sales Process
• How To Use Endorsed Mailings
• Do You Know Who Your Customers Are?
• How to Use an Irresistable Offer to Improve Response
• Use Your "Back End" to Build Business Profits
• How to Write Better Headlines
• Are You Throwing Away Your Advertising Dollars?

Marketing

• Lessons from a marketing master
• Build customer relationships with personality in your communications
• Avoid giving your customers unpleasant surprises
• Keep in touch
• Ask for the Money
• My Business Is Different!
• Do you give your customers a "reason why" they should do business with you today?
• The Elements of a Successful Marketing Campaign
• Key Your Promotion To Holidays
• Don't Cry, Don't Eat!
• Mail Good Sales Letters Relentlessly
• Are You Directing 100% of Your Marketing Effort at 15% of Your Audience?
• Upsell Your Customers To Increase Your Profits
• Your Business Can Beat the "Wal-Marts"!
• How To Make Your Competition Invisible To Your Customers
• Build Customer Relationships With A Newsletter
• Build Customer/Client Loyalty By Membership
• Repetition – A Key To Marketing Success
• Ugly Can Be Profitable
• Keep Using What Works
• Blitzkrieg Marketing
• How To Make Your Business Explode With More Referrals
• How To Build Your Business With Thank You Notes
• How to Get Your Marketing Message to the Right Audience
• The Power of Testimonials
• The Lifetime Value of a Customer
• How to Make Your Business Into a Destination
• The Unique Selling Proposition
• Word of Mouth Advertising

Management Improvement

• "We'll Make It Up With Volume" - Not!
• "You can't multiply zeros"
• Your Employees - Ambassadors For Your Business
• What to do when you make a service error
• Dress for Credibility
• Business Design Step 1 - Choose The Market
• Some Thoughts About Cash Management
• Custom Designing Your Business
• Improve Your Quality of Life By Dictating Your Terms to the Marketplace
• How To Sell Your Way Into Bankruptcy
• Delegate or Die!
• Deliver Your Promise
• Fraud Warning!
• How to Use Your Customers' Key Frustrations to Build Your Business
• Financial Analysis - Reading the Vital Signs of Your Business
• Telephone Skills
• How to Measure Your Way to Business Success
• Help Customers Find Your Business
• Cash Flow Management

Inspirational Ideas

• The Power of Clarity
• It's OK to not be normal!
• "Opportunities Can Be Traps"
• "To Do", "Doing", "Done!"
• Clarity - Step One To Success
• Two Ways To Get Things Done More Effectively
• The Power of "No!"
• Trim Your Sail For More Successful Living
• Want to Change Your Results? Change What You’re Doing!

Book Reviews

Investment Advice

The Trick to Money Is Having Some!
• The Soul of Money
• Family Wealth - Keeping It in the Family
• IRA Wealth – Revolutionary IRA Strategies for Real Estate Investment
• The 16% Solution
• Rich Dad, Poor Dad
• CashFlow Game
• Employee Stock Options
• The Great Boom Ahead
• The Millionaire Next Door
• The Richest Man In Babylon
• Asset Class Investing

Marketing Reading List

• Words That Work
• Libey and Pickering on RFM and Beyond
• Tested Sentences That Sell
• 1001 Ways to Market Your Books
• The AdWeek Copywriting Handbook
• On Writing
• The Referral of a Lifetime
• You, Inc.
• The Irresistable Offer
• Guerrilla Marketing
• There's a Customer Born Every Minute
• Confessions of an Advertising Man
• How to Sell at Margins Higher Than Your Competitors
• The Tipping Point
• How I Made $1,000,000 In Mail Order
• Selling to the Affluent
• Secrets of Direct Mail
• No B.S. Sales Success
• The Wizard of Ads
• Breakthrough Advertising
• Selling the Invisible
• The Robert Collier Letter Book
• The Personal Branding Phenomenon
• Twenty Ads That Shook The World
• My Life in Advertising & Scientific Advertising
• 2239 Tested Secrets for Direct Marketing Success
• Method Marketing
• How to Master the Art of Selling
• Secrets of Closing the Sale
• Marketing Outrageously
• Selling Rules!
• The Salesman of the Century
• The Ultimate Sales Letter
• Word-of-Mouth Marketing
• Advertising Secrets of the Written Word
• Successful Direct Marketing Methods
• Magic Words That Bring You Riches
• How I Raised Myself From Failure To Success In Selling
• The New Positioning
• You Can HYPE Anything
• Tested Advertising Methods
• Upside-down Marketing
• Ice To The Eskimos
• Triggers
• Ogilvy On Advertising

Business Improvement Reading List

• Setting the Table
• The 4-Hour Workweek
• Broken Windows, Broken Business
• The Power Point
• The Firm of the Future
• How to Position Yourself As The Obvious Expert
• Extraordinary Guarantees
• Profiles and Power and Success
• Getting Everything You Can Out Of All You've Got
• Grow Rich! With Peace Of Mind
• Influence- The Psychology of Persuasion
• Bloomberg
• Megatrends Asia
• For Entrepreneurs Only
• Building a Mailorder Business
• No B.S. Time Management for Entrepreneurs
• No B.S. Time Management for Entrepreneurs - 2004 Edition
• Think Out Of The Box
• How To Make Millions With Your Ideas
• The E Myth: Do You Have a Business or a Job?



Inspirational Ideas



• Sex Money KISS
• Superlearning 2000
• What a Way to Live--The Lyman Wood Story
• The Great Little Book of Afformations
• Start with No
• The Success System That Never Fails
• Think and Grow Rich
• The Science of Influence
• The Elements of Style
• Power vs. Force
• The Law of Success
• Unlimited Power
• How To Win Friends & Influence People
• The New Psycho-Cybernetics
• The Gift of Fear
• Psycho-Cybernetics
• How To Write, Speak and Think More Effectively
• How To Argue And Win Every Time
• Man's Search For Meaning
• The True Believer
• Body and Soul



Management Improvement Books



• No B.S. Ruthless Management
• The Capitalist Manifesto
• Public Speaking and Influencing Men In Business
• New Women's Dress for Success
• Winning
• Building a Company
• The HP Way
• Winning Through Intimidation
• Lessons From The Art Of Juggling
• Customers For Life
• The E Myth Manager
• The Goal
• Maverick
• Reengineering The Corporation

FAQ

• Where can I get more information about tax liens?
• What's wrong with Rich Dad, Poor Dad?
• What is the best way to market stock for my corporation?
• Do I need to apply for a business license?
• How and when should I apply for a business license?
• Can a Canadian invest in American tax liens?
• Are there any courses on trust deeds or any places I can learn about them?
• Is interest tax deductible on margin loans for business expenses?
• How much should I set aside for building my business?
• How can I cut costs during a market downturn?
• What risks are involved in starting your own business?
• Do you know what kind of people these businessmen were?
• Where can I find success stories?
• What is the source of the Time Management Quadrant concept?
• What resources and tools are available to enable the selling process?
• Where can I find sample thank you cards?
• How can I increase my profits?
• Where can I find books by Frank Bettger?
• Where can I find Ron Popeil's products?
• How do I develop a USP for my business?
• What are LLC's and LLT's?
• Is there a video tape about the 7 Habits?
• What is the difference between fraud and embezzlement?
• Where can I find all the financial ratios in detail?
• How do you determine customer lifetime value?
• How do you write a personal mission statement?

Last Updated 8/18/08