*A Book Review*

No BS Price Strategy

By Dan S. Kennedy & Jason Marrs

by Michael C. Gray

November 2, 2011

When most people think of marketing, they only think about "promotion." Actually, they only think of advertising, which is only one promotional factor.

The marketing matrix includes product, promotion, place (distribution), and price.

Most business owners are more sensitive to price changes than their customers are, and tend to be very reluctant to increase their prices. "I can't increase my prices! All of my customers will leave me!" Yet customers expect price increases from time to time. They know business owners are experiencing increased costs that have to be paid for and must be profitable to stay in business.

Here are some considerations for price:

Some sensitivity for handling price makes sense. An example is the public relations nightmare of NetFlix with its recent price increase. Notice that, although it lost many customers, NetFlix reported record profits. Hmm.

I have paid thousands of dollars to hear what marketing guru Dan Kennedy has to say about price strategies. Now you can read his ideas for only $17.95. Why is the price so low? See the special offers from Jason Marrs and Dan Kennedy at the back of the book. The book is actually self-liquidating marketing media.

The information used as "bait" is still invaluable for the small businessperson.

I recommend that you buy and study No BS Price Strategy and every other Dan Kennedy book you can get your hands on!

Buy it on Amazon: No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity.

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