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Investment Advice

• The Retirement Savings Time Bomb Ticks Louder
• The Heart of Money
• Inheriting an IRA
• Fate of the States
• The Number: What Do You Need for the Rest of Your Life, and What Will It Cost?
• Building Wealth One House At A Time
• A Random Walk Down Wall Street
• The Trick to Money Is Having Some!
• The Soul of Money
• Family Wealth—Keeping It in the Family
• IRA Wealth: Revolutionary IRA Strategies for Real Estate Investment
• The 16% Solution
• Rich Dad, Poor Dad
• CashFlow Game
• The Great Boom Ahead
• The Millionaire Next Door
• The Richest Man In Babylon
• Asset Class Investing

Marketing Reading List

• The Brand Gap
• Made to Stick
• Tiny Thunder
• The Persuasion Story Code
• Millennials Are Not Aliens
• Postal Mail Profits In A Digitally Obsessed Age
• What's In It For Them?
• The Writer's Journey
• Storyworthy
• The Power to Get In
• Why Advertising Fails
• No B.S. Guide To Maximum Referrals & Customer Retention
• Influence
• The Myth of Market Share
• Conversational Marketing
• Marketing In The #FakeNews Era
• The Pitch
• Super-Villains of Persuasion
• SPIN Selling
• Magnetic Marketing
• Or Your Money Back
• Being Direct
• No B.S. Marketing to the Affluent, Third Edition
• The Magic of Short Books
• Overdeliver
• Commonsense Direct Marketing
• Retention Point
• The Ultimate Guide to Facebook Advertising - Second Edition
• Outrageous Multi-Step Marketing Campaigns
• Giftology
• How to Advertise
• The Golden Mailbox
• Pre-suasion
• Write Everything Right!
• The Purpose Driven Church
• The Advertising Solution
• Speak to Sell
• The Man Who Sold America
• No B.S. Guide to Maximum Referrals and Customer Retention
• No B.S. Guide To Direct Response Social Media Marketing
• Turning Silver Into Gold
• Richistan
• No B.S. Marketing to the Affluent, 2nd Edition
• The Entrepreneur's Guide to Getting Your S____ Together, Vol. 1
• Jab, Jab, Jab, Right Hook
• Predictable Revenue
• Launch
• Making Ads Pay
• The Ultimate Sales Machine
• The Direct Mail Solution
• No B.S. Guide to Brand-Building By Direct Response
• 80/20 Sales and Marketing
• The Language of Trust
• Selling With Emotional Intelligence
• No BS Marketing to Leading-Edge Boomers & Seniors
• Buy*ology
• Ultimate Guide to Facebook Advertising
• The New Elite
• No B.S. Trust-Based Marketing
• The Mackay MBA of Selling in the Real World
• Blink
• No BS Grassroots Marketing
• Instant Income
• No BS Price Strategy
• Story
• Writing Riches
• The Relationship Age
• Ageless Marketing
• Celebrity Leverage
• Making Them Believe
• No BS Sales Success In The New Economy
• Questions That Sell
• The Culture Code
• How To REALLY Use Linked In
• Outrageous Advertising That's Outrageously Successful
• Twitter Power
• Charlatan
• Bly on Direct Marketing
• Let Them Eat Cake
• Seven Lost Secrets of Success
• Marketing Metrics
• No B.S. Marketing to the Affluent
• Words That Work
• Libey and Pickering on RFM and Beyond
• Tested Sentences That Sell
• 1001 Ways to Market Your Books
• The AdWeek Copywriting Handbook
• On Writing
• The Referral of a Lifetime
• You, Inc.
• The Irresistable Offer
• Guerrilla Marketing
• There's a Customer Born Every Minute
• Confessions of an Advertising Man
• How to Sell at Margins Higher Than Your Competitors
• The Tipping Point
• How I Made $1,000,000 In Mail Order
• Selling to the Affluent
• Secrets of Direct Mail
• No B.S. Sales Success
• The Wizard of Ads
• Breakthrough Advertising
• Selling the Invisible
• The Robert Collier Letter Book
• The Personal Branding Phenomenon
• Twenty Ads That Shook The World
• My Life in Advertising & Scientific Advertising
• 2239 Tested Secrets for Direct Marketing Success
• Method Marketing
• How to Master the Art of Selling
• Secrets of Closing the Sale
• Marketing Outrageously
• Selling Rules!
• The Salesman of the Century
• The Ultimate Sales Letter
• Word-of-Mouth Marketing
• Advertising Secrets of the Written Word
• Successful Direct Marketing Methods
• Magic Words That Bring You Riches
• How I Raised Myself From Failure To Success In Selling
• The New Positioning
• You Can HYPE Anything
• Tested Advertising Methods
• Upside-down Marketing
• Ice To The Eskimos
• Triggers
• Ogilvy On Advertising

Business Improvement Reading List

• 10X Is Easier Than 2X
• No B.S. Guide to How to Succeed in Business By Breaking All The Rules
• Time's Up!
• Built to Sell
• The Nordstrom Way To Customer Experience Excellence
• Subscribed
• The Ultimate Blueprint For An Insanely Successful Business
• Mind Over Matter
• Minding the Store
• The Ride of a Lifetime
• Almost Alchemy
• Don't Make Me Think Revisited
• The Entrepreneur's Guide to Getting Your S___ Together, Vol. 2
• Quench Your Own Thirst
• Get a Grip
• Traction
• The Speed of Trust
• Do As I Say, Not As I Did!
• Valley Speak
• The Next America
• Why Smart People Do Dumb Things
• Edison and The Rise Of Innovation
• Car Guys vs. Bean Counters
• No BS Time Management for Entrepreneurs - Second Edition
• The Leadership Challenge
• Tell To Win
• Ready, Fire, Aim
• Inside The Magic Kingdom
• Uncensored Sales Strategies
• From Concept To Consumer
• Setting the Table
• The 4-Hour Workweek
• Broken Windows, Broken Business
• The Power Point
• The Firm of the Future
• How to Position Yourself As The Obvious Expert
• Extraordinary Guarantees
• Profiles of Power and Success
• Getting Everything You Can Out Of All You've Got
• Grow Rich! With Peace Of Mind
• Influence- The Psychology of Persuasion
• Bloomberg
• Megatrends Asia
• For Entrepreneurs Only
• Building a Mailorder Business
• No B.S. Time Management for Entrepreneurs - 2004 Edition
• Think Out Of The Box
• How To Make Millions With Your Ideas
• The E Myth: Do You Have a Business or a Job?

Inspirational Ideas

• Three Feet From Gold
• how are you, Really
• Empowerment
• You Haven't Hit Your Peak Yet!
• Flow
• The Artist's Way
• Breaking the Habit of Being Yourself
• Peak
• Nobody Wants to Read Your Sh*t
• The 80/20 Principle
• Basic Economics
• Start With No
• Why Didn't Anybody Tell Me This Sh*t Before?
• High Performance Habits
• The Power of Impossible Thinking
• Renegade Millionaire
• Risk Forward
• Never Split the Difference
• The Classic Guide to Better Writing
• Cold Reading for Business
• Predictably Irrational
• Factfulness
• What Should I Do With My Life?
• The Storyteller's Secret
• The Future of the Professions
• Start with Why
• The Secret Life of Houdini
• The Hypomanic Edge
• Essentialism
• The 48 Laws of Power
• Awakened Millionaire
• Psycho-Cybernetics Updated and Expanded
• Reclaim the Magic
• The New Digital Age
• I Know Who You Are and I Saw What You Did
• The Seven Forces of Success
• How the Poor Can Save Capitalism
• The Everything Store
• Money Spirituality Consciousness
• Applied Imagination
• Emotional Intelligence
• The Moral Molecule
• The World Is Flat
• The Charisma Myth
• Thou Shall Prosper
• Steve Jobs
• The Paradox of Choice: Why More Is Lessr
• Producer
• Money and the Meaning of Life
• No BS Wealth Attraction In The New Economy
• Trial & Heirs
• Make 'Em Laugh & Take Their Money
• Life Is a Contact Sport
• The Secret of the Ages
• Attract Money Now
• Deadly Persuasion
• Sex Money KISS
• Superlearning 2000
• What a Way to Live--The Lyman Wood Story
• The Great Little Book of Afformations
• Start with No
• The Success System That Never Fails
• Think and Grow Rich
• The Science of Influence
• The Elements of Style
• Power vs. Force
• The Law of Success
• Unlimited Power
• How To Win Friends & Influence People
• The New Psycho-Cybernetics
• The Gift of Fear
• Psycho-Cybernetics
• How To Write, Speak and Think More Effectively
• How To Argue And Win Every Time
• Man's Search For Meaning
• The True Believer
• Body and Soul

Management Improvement Books

• Plan D
• Looking Forward to Monday
• SYSTEMology
• The Experience Economy
• Uncommon Sense, Common Nonsense
• The Fred Factor
• True Professionalism
• No B.S. Ruthless Management of People & Profits, 2nd Edition
• Conceptual Blockbusting
• Your Creative Power
• Inside Drucker's Brain
• No B.S. Ruthless Management
• The Capitalist Manifesto
• Public Speaking and Influencing Men In Business
• New Women's Dress for Success
• Winning
• Building a Company
• The HP Way
• Winning Through Intimidation
• Lessons From The Art Of Juggling
• Customers For Life
• The E Myth Manager
• The Goal
• Maverick
• Reengineering The Corporation

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