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How can you engage the attention of a listener and effectively communicate your ideas?

Throughout human history, the answer has been stories. As human beings, it's encoded in our DNA to listen to stories. Stories were told by cave men around the campfire. Jesus taught using stories that we call parables. Little children say to their parents, "Tell me a story!"

In The Storyteller's Secret, Carmine Gallo presents (with stories!) examples and lessons about how great leaders use stories to sell their products and ideas, inspire others to take action, and change the world. Since the examples are stories, the book is easy and fun to read.

Carmine Gallo is a communication coach who works with senior executives of Fortune 500 companies to make more effective presentations. He is the author of Talk Like TED and The Presentation Secrets of Steve Jobs.

Some of the leaders featured in the book include Steve Jobs, Richard Branson, Elon Musk, Sharon Sandberg, Dr. Martin Luther King, Jr., Joel Osteen, Winston Churchill, Malala Yousafzai and many more.

The conclusion includes a Storyteller's Checklist of elements to create an effective story.

One of the keys for effective speakers is self-disclosure -- telling your own story. Telling your own story helps your audience to identify with you as a fellow human being, experiencing many of the same challenges that the audience faces.

Anybody who wants to present their ideas and sell their products and services more effectively (or just be a popular storyteller) would benefit from reading The Storyteller's Secret.

Buy it on Amazon: The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't.

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