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*A Book Review*

No BS Time Management for Entrepreneurs - Second Edition

By Dan Kennedy

by Michael C. Gray

December 4, 2013

Lee Iococca once said that top CEOs might squeeze in 45 productive minutes a day. A study of Fortune 500 CEOs found they averaged 28 productive minutes in a day.

Most of us do a very poor job of managing our time, probably because we haven't learned to value it very much. When you think about it, how much you accomplish in life depends on how you spend your time.

Time can't be replaced. We can earn more money. We can replace property that's stolen from us. But we can never replace time that we waste or that's stolen from us.

There is an individual who has accomplished tons of goals during his lifetime, mostly because he is madly obsessive about how he spends his time. With only a high school education, he has become a marketing legend, including being a key consultant for Guthy Renker of infomercial fame. Yet he still finds time to enjoy his hobby as a buggy racing jockey and to take a number of vacations each year. That individual is Dan Kennedy.

In No BS Time Management for Entrepreneurs - Second Edition, Dan tells his readers exactly how he does it. In his marketing seminars, Dan doesn't just teach his students what they want to know about sales and marketing, but also what they need to know about how to manage their time. I've paid thousands of dollars to learn his material, and the same information is in No B.S. Time Management for Entrepreneurs.

Here are some examples of time management strategies most people may find acceptable:

  • Control "Time Vampires" who suck up your time. These are people who ask if you've "got a moment?" and proceed with a two-hour conversation. Sometimes, you just have to have the courage to say "No" or to schedule a meeting for another time.
  • Add an end time for your appointments.
  • Schedule and bunch telephone calls. Avoid answering the telephone during periods of concentrated work, or at least cut the conversation short and schedule a call back time.
  • Lunch appointments should start with meeting at your office, not the restaurant.

Here are some more extreme strategies:

  • "Script" your workday and scrupulously avoid interruptions. An occasional "pick and shovel day" is allowed.
  • Don't use, accept or go through email communications. At least have someone else screen them for you.
  • Don't personally participate in social media.
  • Avoid or control the use of cell phones.

By reading No B.S. Time Management for Entrepreneurs - Second Edition, you will become more mindful of how you spend your time and how to avoid interruptions. By implementing at least some of the ideas, you should gain at least an hour of productivity each day, which will make owning this book one of the best investments you'll ever make.

For our new reviews of business and self-improvement books, subscribe to our newsletter, Michael Gray, CPA's Tax & Business Insight!

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Michael Gray, CPA
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