Updating blog posts and other web content represents a neglected, significant opportunity to improve your website's search results and be found by more web searchers.
Make your lemons into lemonade
We all have our share of disappointments. Redirect the energy of those experiences to achieving your own goals. Show those who misjudged you what you can accomplish.
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Business demands v. personal life preferences
After one tax season, I came home for dinner with my family. The children were sitting at the table, smiling like Cheshire cats. My wife explained, "They're glad to see you. You haven't been home for dinner in three months!"
Social media users are like television viewers
USERS (the audience) AREN'T CUSTOMERS!
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
“Friends & Family” MEANS “Friends & Family”
Sometimes the “warnings” that we get for online transactions need to be brought to the forefront.
When we make a “friends and family” payment using PayPal, the payment can’t be disputed via PayPal. A payment using Zelle is also an instant transfer that can’t be recovered. These payments also aren’t reported to the IRS, so requiring payments using this procedure may be a form of tax evasion.
I’m embarrassed to say that I ignored those warnings because I was desperate for a service.
A consultant that I learned about online required “friends and family” payments using PayPal and Zelle to accounts that weren’t in her name. She also didn’t explain the process the the estimated cost of the project.
Initially, I thought I could “let it go”. (My BIG mistake!)
After I paid $334.50, $428 and $1,015.76, the consultant asked for an additional “refundable deposit” of $1,530. I decided “enough is enough” and reported a dispute for the transactions to the fraud departments for my credit card company and my bank.
I also requested a refund from the consultant. She refused and offered to accept a smaller deposit and finish the project. She has refused to accept payments to her own account, and hasn’t provided her business address. I do have her email address and telephone number. She has no web site.
I have also reported this suspicious activity to the Federal Bureau of Investigation, the Federal Trade Commission and the Internal Revenue Service (using Form 3949-A).
If a business doesn’t explain the estimated cost of its product or service, or requires payments to other people’s accounts, payments using Zelle, or friends and family payments using PayPal, just say “No.” Find another business that operates legitimately.
Shunned by Facebook
Once you're off their system, you don't exist.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
“Cure” for Google’s Algorithm Change
Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.