Here are some suggestions of things you can do to improve your business's position during the "self isolation" lockdown.
What drives customers crazy about businesses like yours?
For a business owner, anything that annoys a customer is an opportunity.
What’s New?
If a message promises something NEW that relates to a reader's or viewer's life, he or she will likely stop to look at the details.
Prying prospects off the couch
In order to get the prospective customer to move, you have to provide strong emotional appeals that touch his or her heart and life, backed up with reasons to believe your message.
What’s Next?
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.
Where does it hurt?
When we are in pain, we want it stopped NOW!
Is your business a “welcome guest” or an “unwelcome pest”?
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
The most important element for an effective marketing campaign
The most important thing needed for an effective marketing campaign is finding prospective customers who are interested in what you have to offer.
How holiday promotions can get a customer’s attention
Tying a promotion into a holiday can be an effective way to get a customer's attention. Holidays can also provide a "reason why" for a promotion.