When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.
Critical early steps in a sales conversation
When meeting a prospective client, patient or customer (I'll use "customer" for all three), the new salesperson or service provider is eager to lead the conversation with a "sales pitch" about the features and benefits of the product or service they represent. It's usually too early to share that information.
New artificial intelligence writing application is a game changer
OpenAI has released an artificial intelligence (AI) writing application, called chatGBT, that is creating a lot of buzz in marketing circles.
Boost your web page with video testimonials
Videos have an advantage over text and photos because the viewer experiences them with a combination of senses: sight and sound, experiencing the personality and emotions of the subject of the video.
Break through business barriers using other people’s resources
If you can you identify another noncompeting business that has the resources you need, maybe you can structure an arrangement giving you access to their resources for mutual benefit.
A Thanksgiving memory
Thanksgiving was his favorite holiday. It was the one day of the year all of his loved ones surrounded him.
Why you should LOVE objections
Objections isolate the customer's areas of interest. When you look at objections that way, they become the steps to the sale.
What is this ad about?
Confused customers don't buy.
Holidays and seasons are “a natural” for promotions
A very straightforward approach for promotions is to tie into a holiday or season.
What’s IN this thing?
One of the hurdles for promotional messages is simply to have the recipient open the envelope (or email) and hopefully read it. "Lumpy mail" is one way to get over that hurdle.