When a steady stream of customers seek out a business to solve their problems, the power shifts to the business to dictate price and the terms of the transaction.
What’s Next?
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.
Where does it hurt?
When we are in pain, we want it stopped NOW!
Is your business a “welcome guest” or an “unwelcome pest”?
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
The most important element for an effective marketing campaign
The most important thing needed for an effective marketing campaign is finding prospective customers who are interested in what you have to offer.
How holiday promotions can get a customer’s attention
Tying a promotion into a holiday can be an effective way to get a customer's attention. Holidays can also provide a "reason why" for a promotion.
Fail forward
When an advertisement or a promotion doesn't work as planned, you just got some important information -- what didn't work.
An “old reliable” word that customers love
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
Why should I believe you?
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
Avoid using this word in your business writing
When we say "but", it's like crossing out everything that we say in front of it.