The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
Avoid using this word in your business writing
When we say "but", it's like crossing out everything that we say in front of it.
How much should you spend for marketing?
How much you can or should invest in marketing is primarily a numbers game. Instead of thinking "how can we minimize marketing costs?", think "what marketing costs are necessary to dominate our market or to generate a desired level of profitability?"
Do you make this common mistake in your sales presentations and business communications?
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
These words will always get a reader’s attention
A reader's name will always get their attention
Does your company have a “sales prevention department”?
When prospective customers call, there are often barriers in the way of their becoming customers.
Six ways to create a Unique Selling Proposition
A Unique Selling Proposition can stop qualified customers in their tracks.