When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
How strategic alliances can grow your business
Using strategic alliances, businesses can make creative exchanges for mutual benefit.
A prospect’s call is not an interruption
Administrative team members often are irritated when they receive an inquiry. They think the inquiry is an interruption to their "more important" duties. "I have to do all this filing!" "I have to read my email!"
Price and packaging can give value
The price and packaging you choose for your product sends a positioning message.
Do you believe in yourself?
The "mountain" many of us have to move to reach our potential is our disbelief in ourselves.
Influence versus Impact
Impact means changing behavior. When you have impact, your influence is "sticking".
A Key to Personal Magnetism
What kind of person are we attracted to? When you think about it, isn't it a person who greets you with a warm smile and radiates happiness?
“Featured snippets” can improve your SEO results
Since searchers find the information sought in the snippet, they often won’t click on the other results on the list, giving an “unfair advantage” to the web page with the snippet.
Using A.I. won’t protect you from being sued
Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.