When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.
You can’t bore your customer into buying
The customer wants to know how this product or service will solve the customer's problems and make his or her life better.
Don’t fight your customer’s human nature
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.