What does a reader look at when deciding whether to open an email?
Since a referred prospect comes on the recommendation of someone they know, they are much more likely to trust and accept you as someone who is not an "unwelcome pest" salesperson trying to take advantage of them.
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.
It's great to appreciate and support your employees. It's also important to remember that customers pay the business's bills in exchange making their lives better. I believe the business exists to provide valuable products and/or services to its customers (usually solving a problem), and, in the process, to provide quality of life for its owners/investors and employees.