The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What’s REALLY going on in your business?
Somebody should assure that customers are having great experiences.