It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
If that accountant was working for someone else's accounting firm and had a $47 per hour pay cut over a five-year period, they probably would have been very upset, quit their job and gone to work somewhere else.