Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
The power and frailty of indifference
People see those who don't care about the opinions of others as leaders, possibly because they don't have the courage to be indifferent themselves. They want to be led by someone with that quality.
A healthy economy depends on healthy competition
Businesses help our economy improve by introducing products and services that outperform their competitors and please more customers.