Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

What’s your story?

When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.

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Critical early steps in a sales conversation

When meeting a prospective client, patient or customer (I'll use "customer" for all three), the new salesperson or service provider is eager to lead the conversation with a "sales pitch" about the features and benefits of the product or service they represent. It's usually too early to share that information.

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Boost your web page with video testimonials

Videos have an advantage over text and photos because the viewer experiences them with a combination of senses: sight and sound, experiencing the personality and emotions of the subject of the video.

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A Thanksgiving memory

Thanksgiving was his favorite holiday. It was the one day of the year all of his loved ones surrounded him.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families