The real profitability of the initial sale depends on what happens AFTER the sale.
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
"It's not greed that's driving the U.S. economy; it's envy!"
Somebody should assure that customers are having great experiences.
I asked him, "What marketing strategy do you suggest for a CPA firm that's getting started?" Dan Kennedy said, "The one thing that seems to work most consistently for professional firms is a newsletter."
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
A question is: "Who has access to the contact information for the customers who bought all of those products at Sears?" The manufacturers for the appliances under the Kenmore label would surely want to be able to market to them under their own label (such as Whirlpool.)
As you prepare for the holiday season and the end of the year, what "Spring (Autumn) cleaning" should you do for your business?
When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.