The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
When we say "but", it's like crossing out everything that we say in front of it.
How much you can or should invest in marketing is primarily a numbers game. Instead of thinking "how can we minimize marketing costs?", think "what marketing costs are necessary to dominate our market or to generate a desired level of profitability?"
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
A reader's name will always get their attention
Direct response advertising and promotional content writer (copywriter), business writer. Student of Dan Kennedy, Gary Halbert, Gary Bencivenga, John Carlton, Carl Galleti, Jeff Walker and Nick Usbourne. Familiar with Product Launch Formula. Available for promotional campaigns, including online and offline elements. (Web pages, blog posts, emails, white papers, special reports, articles, ghost written books, sales letters.)
Formerly host of Financial Insider Weekly TV series. Posted under financialinsiderweek on YouTube.com. Author of Secrets of Tax Planning for Employee Stock Options, Executive Tax Planning for Employee Stock Options, How To Use Roth and IRA Accounts to Provide A Secure Retirement and the Real Estate Tax Handbook. Editor of Michael Gray, CPA’s Tax and Business Insight, Worked continuously in public accounting since 1974, principally in tax consulting, tax return preparation, and business advisory services. CPA practice sold on January 1, 2018.
Specialties: Writing on tax subjects and marketing, direct response marketing campaigns.
When prospective customers call, there are often barriers in the way of their becoming customers.
A Unique Selling Proposition can stop qualified customers in their tracks.
This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)
…or something like this:
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
As a new WordPress user, you should go to your dashboard to edit this page and create new pages for your content. Have fun!