Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Prying prospects off the couch

In order to get the prospective customer to move, you have to provide strong emotional appeals that touch his or her heart and life, backed up with reasons to believe your message.

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Next!

When a steady stream of customers seek out a business to solve their problems, the power shifts to the business to dictate price and the terms of the transaction.

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What’s Next?

Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.

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Fail forward

When an advertisement or a promotion doesn't work as planned, you just got some important information -- what didn't work.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families