Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

What’s New?

If a message promises something NEW that relates to a reader's or viewer's life, he or she will likely stop to look at the details.

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Prying prospects off the couch

In order to get the prospective customer to move, you have to provide strong emotional appeals that touch his or her heart and life, backed up with reasons to believe your message.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families