Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Selling with milk and cookies

Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.

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A prospect’s call is not an interruption

Administrative team members often are irritated when they receive an inquiry. They think the inquiry is an interruption to their "more important" duties. "I have to do all this filing!" "I have to read my email!"

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families