Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Chatbots don’t have life experiences

One reason I don't think excellent writers shouldn't fear being replaced by chatbots is that chatbots alone can't make an emotional connection with a reader by sharing life experiences.

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The courage to raise your prices/rates

Business owners are often afraid to increase their prices or billing rates. They're afraid they'll lose all their customers if they increase their prices or billing rates. They also feel sorry for their customers during economic hard times.

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What’s your story?

When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.

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Critical early steps in a sales conversation

When meeting a prospective client, patient or customer (I'll use "customer" for all three), the new salesperson or service provider is eager to lead the conversation with a "sales pitch" about the features and benefits of the product or service they represent. It's usually too early to share that information.

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Boost your web page with video testimonials

Videos have an advantage over text and photos because the viewer experiences them with a combination of senses: sight and sound, experiencing the personality and emotions of the subject of the video.

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A Thanksgiving memory

Thanksgiving was his favorite holiday. It was the one day of the year all of his loved ones surrounded him.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families