At least as much thought and energy should be devoted to identifying and planning to overcome obstacles as to identifying and defining the goal.
What DON’T you want for your business?
Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
Got goals?
When we clearly define and ardently desire goals, the subconscious mind goes to work to achieve them.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Speak to win
Imagine giving a presentation to a live audience in rapt attention to what you have to say, laughing at your jokes, giving you a standing ovation and congratulating you afterwards.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
Who decides if you’re “qualified”?
Beyond those areas, your qualifications depend more on your experience and education, including self-study, than any certification, so you can simply declare or "self-anoint" yourself as qualified.
Too shy to promote yourself?
Contributing to our fear of self-promotion is the feeling that we aren't really "good enough." This is called "imposter syndrome" or self-doubt. We're afraid of being discovered to be a fraud.