Contributing to our fear of self-promotion is the feeling that we aren't really "good enough." This is called "imposter syndrome" or self-doubt. We're afraid of being discovered to be a fraud.
Not the place to get a business loan
The penalties for late payment and failure to pay these "trust fund" taxes are significant, and they can't be discharged in bankruptcy. Criminal penalties can also apply.
To everything there is a season
As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
Watch for a Sense of Urgency
A sense of urgency means the individual has a burning compulsion to complete assignments or deliver merchandise quickly.
Does your business have an endgame?
What is the ultimate plan for the business? A buy out? Is the business substantial enough to attract suitors? Are any potential suitors compatible with your customers and employees?
Terms of engagement for employees
Employees are often afraid to talk to prospective employers and their current employers about their personal life requirements.
Have you started DOING it yet?
Sometimes a great idea can be initially done imperfectly, and the "bugs" can be worked out later.
Why make your business the “high-status” choice?
It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
How are you different from your competitors?
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.