Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

What’s New?

If a message promises something NEW that relates to a reader's or viewer's life, he or she will likely stop to look at the details.

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Prying prospects off the couch

In order to get the prospective customer to move, you have to provide strong emotional appeals that touch his or her heart and life, backed up with reasons to believe your message.

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Next!

When a steady stream of customers seek out a business to solve their problems, the power shifts to the business to dictate price and the terms of the transaction.

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What’s Next?

Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families