Somebody should assure that customers are having great experiences.
How I used newsletters to grow my business
I asked him, "What marketing strategy do you suggest for a CPA firm that's getting started?" Dan Kennedy said, "The one thing that seems to work most consistently for professional firms is a newsletter."
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
If your company sells through salespeople, affiliates, or distributors, it must get customer contact information
A question is: "Who has access to the contact information for the customers who bought all of those products at Sears?" The manufacturers for the appliances under the Kenmore label would surely want to be able to market to them under their own label (such as Whirlpool.)
“Spring cleaning” for a better business
As you prepare for the holiday season and the end of the year, what "Spring (Autumn) cleaning" should you do for your business?
What else can you offer your customers?
When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
How strategic alliances can grow your business
Using strategic alliances, businesses can make creative exchanges for mutual benefit.
A prospect’s call is not an interruption
Administrative team members often are irritated when they receive an inquiry. They think the inquiry is an interruption to their "more important" duties. "I have to do all this filing!" "I have to read my email!"
Price and packaging can give value
The price and packaging you choose for your product sends a positioning message.