Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Fail forward

When an advertisement or a promotion doesn't work as planned, you just got some important information -- what didn't work.

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How much should you spend for marketing?

How much you can or should invest in marketing is primarily a numbers game. Instead of thinking "how can we minimize marketing costs?", think "what marketing costs are necessary to dominate our market or to generate a desired level of profitability?"

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About

Direct response advertising and promotional content writer (copywriter), business writer. Student of Dan Kennedy, Gary Halbert, Gary Bencivenga, John Carlton, Carl Galleti, Jeff Walker and Nick Usbourne. Familiar with Product Launch Formula. Available for promotional campaigns, including online and offline elements. (Web pages, blog posts, emails, white papers, special reports, articles, ghost written books, sales letters.)

Formerly host of Financial Insider Weekly TV series. Posted under financialinsiderweek on YouTube.com. Author of Secrets of Tax Planning for Employee Stock Options, Executive Tax Planning for Employee Stock Options, How To Use Roth and IRA Accounts to Provide A Secure Retirement and the Real Estate Tax Handbook. Editor of Michael Gray, CPA’s Tax and Business Insight, Worked continuously in public accounting since 1974, principally in tax consulting, tax return preparation, and business advisory services. CPA practice sold on January 1, 2018.

Specialties: Writing on tax subjects and marketing, direct response marketing campaigns.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families