One of the trickiest words that we commonly use is “but”.
When we say “but”, it’s like crossing out everything that we say in front of it.
“I wanted to start a blog, but never got around to it.”
That can confuse a reader (or listener), and might result in communicating an unintended message.
“But” is also a somewhat negative word. In business writing, we’re usually trying to have the reader agree with us and in a positive “yes” frame of mind.
In most cases, it’s safer to use the word “and”. It doesn’t have the “cross out” effect, and can be more clear.
“I wanted to start a blog and never got around to it.”
Notice I have preserved the entire message in a more affirmative way.
The next time you’re about to use “but” in a sentence, try using “and” instead.
Would you like some help writing your message more clearly? Send an email to mgray@profitadvisors.com to schedule an initial consultation.