There is another side of marketing that isn't glamorous, but without which the other stuff means nothing. Measuring results.
One of the best ways to differentiate your business, justify premium prices and eliminate an obstacle to sales of your product or service is to provide an Extraordinary Guarantee.
Probably the most common question people ask when they first meet someone is, “What do you do for a living?”
A business owner will commonly answer with the product or service the business does: “I’m an accountant.” “I’m a dog groomer.” “I’m a software engineer.” “I’m a chef.”
Business owners that believe it when they say this haven’t really created a business. They have created a job for themselves. (And they usually have a lousy employee and a worse boss!)
A business owner should be an entrepreneur, which means a person who creates businesses. The skills of creating a business are different from the skills of performing the service or producing the product the business delivers.
The core skill of the entrepreneur is marketing — building and nurturing a “herd” of customers who are raving fans and communicating with them to generate a steady stream of revenue.
Without customers and sales, there can be no business.
Businesses that reduce their marketing during a recession are committing suicide.
Most of the other functions of the business, even product development, can be outsourced, but marketing should always be the primary concern of the entrepreneur/business owner. The entrepreneur must be able to at least recognize good marketing when he or she sees it and implement it consistently.
When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.
The customer wants to know how this product or service will solve the customer's problems and make his or her life better.
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.
Here are some amazing FREE download or streaming items that you would benefit from studying.
Here are some suggestions of things you can do to improve your business's position during the "self isolation" lockdown.
For a business owner, anything that annoys a customer is an opportunity.
In order to get the prospective customer to move, you have to provide strong emotional appeals that touch his or her heart and life, backed up with reasons to believe your message.