These are "building blocks" that anyone involved with selling a product or service should know.
Is your company’s spokesperson “down to earth”?
Being genuine when telling your story, including sharing details about your family and everyday life, you can also reveal yourself as a "down to earth" personality to open prospective customers' hearts and minds to hear your message.
Does your business have a “personality face”?
Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
Blew that one! Try Again.
Failures are a fact of life in business marketing. Sometimes we miss the "hidden offensive meaning" that our customers see.
Thank God for Deadlines!
Whatever you try to accomplish, using deadlines in your planning makes it more likely to get done.
Is your email a “welcome guest” or an “unwelcome pest”?
How does one decide which emails to open?
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
“Cure” for Google’s Algorithm Change
Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.