When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.
OpenAI has released an artificial intelligence (AI) writing application, called chatGBT, that is creating a lot of buzz in marketing circles.
Videos have an advantage over text and photos because the viewer experiences them with a combination of senses: sight and sound, experiencing the personality and emotions of the subject of the video.
Objections isolate the customer's areas of interest. When you look at objections that way, they become the steps to the sale.
Confused customers don't buy.
A very straightforward approach for promotions is to tie into a holiday or season.
One of the hurdles for promotional messages is simply to have the recipient open the envelope (or email) and hopefully read it. "Lumpy mail" is one way to get over that hurdle.
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
When you see a claim that what’s “tried and true” doesn’t work anymore, it ain’t necessarily so.
Basically it means building a community devoted to one or more emotionally-charged common causes.