We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
The most important thing needed for an effective marketing campaign is finding prospective customers who are interested in what you have to offer.
Tying a promotion into a holiday can be an effective way to get a customer's attention. Holidays can also provide a "reason why" for a promotion.
When an advertisement or a promotion doesn't work as planned, you just got some important information -- what didn't work.
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
When we say "but", it's like crossing out everything that we say in front of it.
How much you can or should invest in marketing is primarily a numbers game. Instead of thinking "how can we minimize marketing costs?", think "what marketing costs are necessary to dominate our market or to generate a desired level of profitability?"
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
A reader's name will always get their attention