The purpose of getting a customer isn't to make a sale. The purpose of making a sale is to get a customer.
When “No” means “Tell me more”
Treat "No" as the opportunity to, first, be sure you are talking to the right person/people, and then the "ladder" to be climbed to the sale.
AI, Credibility and Believability
AI is software. It has no convictions. It has no feelings to transfer. It can't believe. AI by itself can't sell. AI can be used as a tool by an individual with conviction who understands salesmanship to produce their messages faster and frequently.
Know these formula shortcuts for marketing messages?
These are "building blocks" that anyone involved with selling a product or service should know.
Is your company’s spokesperson “down to earth”?
Being genuine when telling your story, including sharing details about your family and everyday life, you can also reveal yourself as a "down to earth" personality to open prospective customers' hearts and minds to hear your message.
Does your business have a “personality face”?
Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
Blew that one! Try Again.
Failures are a fact of life in business marketing. Sometimes we miss the "hidden offensive meaning" that our customers see.
Thank God for Deadlines!
Whatever you try to accomplish, using deadlines in your planning makes it more likely to get done.
Is your email a “welcome guest” or an “unwelcome pest”?
How does one decide which emails to open?
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.