Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Selling with milk and cookies

Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.

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Using A.I. won’t protect you from being sued

Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families