...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
When you see a claim that what’s “tried and true” doesn’t work anymore, it ain’t necessarily so.
Basically it means building a community devoted to one or more emotionally-charged common causes.
This article is about how to keep out of trouble while selling more.
Why not initiate “customer of the month” as part of your company’s marketing plan immediately?
What does a reader look at when deciding whether to open an email?
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.
If your audience fits your ideal customer profile, your job is to get their attention and be a presence in their mind so that, when they are ready to seek information or to make a purchase of your product or service, they will think of you as the right resource.
An effective way to persuade others (and be persuaded ourselves) is to have them create mental pictures of the past, present and future and of places. A simple way to do this is by using a “magic” word: “Imagine!”
There's no excuse for being lazy. Writing is hard work.