When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
“Cure” for Google’s Algorithm Change
Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
What DON’T you want for your business?
Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
To everything there is a season
As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.