In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
To everything there is a season
As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
Using A.I. won’t protect you from being sued
Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
The easiest way to double your business
One reliable way to cut through the noise and be a trusted choice is referrals from customers.