OpenAI has released an artificial intelligence (AI) writing application, called chatGBT, that is creating a lot of buzz in marketing circles.
Boost your web page with video testimonials
Videos have an advantage over text and photos because the viewer experiences them with a combination of senses: sight and sound, experiencing the personality and emotions of the subject of the video.
Why you should LOVE objections
Objections isolate the customer's areas of interest. When you look at objections that way, they become the steps to the sale.
What is this ad about?
Confused customers don't buy.
Holidays and seasons are “a natural” for promotions
A very straightforward approach for promotions is to tie into a holiday or season.
What’s IN this thing?
One of the hurdles for promotional messages is simply to have the recipient open the envelope (or email) and hopefully read it. "Lumpy mail" is one way to get over that hurdle.
Who remembers a bar graph?
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
It ain’t necessarily so
When you see a claim that what’s “tried and true” doesn’t work anymore, it ain’t necessarily so.
For fanatical customers, stand for something
Basically it means building a community devoted to one or more emotionally-charged common causes.
Keep your nose clean while marketing your product or service
This article is about how to keep out of trouble while selling more.