Confused customers don't buy.
Holidays and seasons are “a natural” for promotions
A very straightforward approach for promotions is to tie into a holiday or season.
What’s IN this thing?
One of the hurdles for promotional messages is simply to have the recipient open the envelope (or email) and hopefully read it. "Lumpy mail" is one way to get over that hurdle.
Who remembers a bar graph?
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
It ain’t necessarily so
When you see a claim that what’s “tried and true” doesn’t work anymore, it ain’t necessarily so.
For fanatical customers, stand for something
Basically it means building a community devoted to one or more emotionally-charged common causes.
Keep your nose clean while marketing your product or service
This article is about how to keep out of trouble while selling more.
Make your customers celebrities to grow your business – and maybe theirs, too!
Why not initiate “customer of the month” as part of your company’s marketing plan immediately?
Getting an email opened
What does a reader look at when deciding whether to open an email?
Essential Business Skills
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.