Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

AI, Credibility and Believability

AI is software. It has no convictions. It has no feelings to transfer. It can't believe. AI by itself can't sell. AI can be used as a tool by an individual with conviction who understands salesmanship to produce their messages faster and frequently.

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“Cure” for Google’s Algorithm Change

Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.

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Using A.I. won’t protect you from being sued

Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families