Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
Using A.I. won’t protect you from being sued
Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
A.I. – You ain’t seen nothing, yet!
Instead of the tools, think about how A.I. can be used to make progress to what you want. Focus on what the results are and what helps people.
Fact or not? Chat GPT doesn’t know.
In its attempt to respond to a prompt, it has been known to manufacture information.