Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
Instead of the tools, think about how A.I. can be used to make progress to what you want. Focus on what the results are and what helps people.
In its attempt to respond to a prompt, it has been known to manufacture information.