The real profitability of the initial sale depends on what happens AFTER the sale.
Somebody should assure that customers are having great experiences.
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
A question is: "Who has access to the contact information for the customers who bought all of those products at Sears?" The manufacturers for the appliances under the Kenmore label would surely want to be able to market to them under their own label (such as Whirlpool.)
As you prepare for the holiday season and the end of the year, what "Spring (Autumn) cleaning" should you do for your business?
When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?
Using strategic alliances, businesses can make creative exchanges for mutual benefit.
Administrative team members often are irritated when they receive an inquiry. They think the inquiry is an interruption to their "more important" duties. "I have to do all this filing!" "I have to read my email!"
Impact means changing behavior. When you have impact, your influence is "sticking".
When you have a big enough retirement account, you have the option to continue working only if you want to.