It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
How are you different from your competitors?
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Professionals – Are you accepting a pay cut?
If that accountant was working for someone else's accounting firm and had a $47 per hour pay cut over a five-year period, they probably would have been very upset, quit their job and gone to work somewhere else.
Catch the “buying wave”
When a customer is ordering, he or she is already in the buying mode. You should ride the "buying wave" to additional profits.
“Hold, please!”
"You never have a second chance to make a good first impression."
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
What’s REALLY going on in your business?
Somebody should assure that customers are having great experiences.
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
If your company sells through salespeople, affiliates, or distributors, it must get customer contact information
A question is: "Who has access to the contact information for the customers who bought all of those products at Sears?" The manufacturers for the appliances under the Kenmore label would surely want to be able to market to them under their own label (such as Whirlpool.)