An effective way to persuade others (and be persuaded ourselves) is to have them create mental pictures of the past, present and future and of places. A simple way to do this is by using a “magic” word: “Imagine!”
Create a better experience for customers by managing their expectations
You can take the edge off an unpleasant feature by telling your customer in advance what to expect.
“The Secret” in marketing communications
When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.