These are "building blocks" that anyone involved with selling a product or service should know.
Is your company’s spokesperson “down to earth”?
Being genuine when telling your story, including sharing details about your family and everyday life, you can also reveal yourself as a "down to earth" personality to open prospective customers' hearts and minds to hear your message.
Does your business have a “personality face”?
Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
The power and frailty of indifference
People see those who don't care about the opinions of others as leaders, possibly because they don't have the courage to be indifferent themselves. They want to be led by someone with that quality.
Is your email a “welcome guest” or an “unwelcome pest”?
How does one decide which emails to open?
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.