When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.
A Thanksgiving memory
Thanksgiving was his favorite holiday. It was the one day of the year all of his loved ones surrounded him.
Who remembers a bar graph?
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
It ain’t necessarily so
When you see a claim that what’s “tried and true” doesn’t work anymore, it ain’t necessarily so.
For fanatical customers, stand for something
Basically it means building a community devoted to one or more emotionally-charged common causes.
Make your customers celebrities to grow your business – and maybe theirs, too!
Why not initiate “customer of the month” as part of your company’s marketing plan immediately?
An Engaging “Magic” Word That Transports Us Through Time and Space
An effective way to persuade others (and be persuaded ourselves) is to have them create mental pictures of the past, present and future and of places. A simple way to do this is by using a “magic” word: “Imagine!”
Create a better experience for customers by managing their expectations
You can take the edge off an unpleasant feature by telling your customer in advance what to expect.
“The Secret” in marketing communications
When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.