Sometimes a great idea can be initially done imperfectly, and the "bugs" can be worked out later.
Why make your business the “high-status” choice?
It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
“Hold, please!”
"You never have a second chance to make a good first impression."
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
Price and packaging can give value
The price and packaging you choose for your product sends a positioning message.