The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
Price and packaging can give value
The price and packaging you choose for your product sends a positioning message.
Influence versus Impact
Impact means changing behavior. When you have impact, your influence is "sticking".
A Key to Personal Magnetism
What kind of person are we attracted to? When you think about it, isn't it a person who greets you with a warm smile and radiates happiness?
Web search – Have I found it?
Having a reassuring "I've found it" user experience will make a difference for whether a user stays on your website or moves on.
The easiest way to double your business
One reliable way to cut through the noise and be a trusted choice is referrals from customers.