The real profitability of the initial sale depends on what happens AFTER the sale.
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
"It's not greed that's driving the U.S. economy; it's envy!"
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
The price and packaging you choose for your product sends a positioning message.
Impact means changing behavior. When you have impact, your influence is "sticking".
What kind of person are we attracted to? When you think about it, isn't it a person who greets you with a warm smile and radiates happiness?
Having a reassuring "I've found it" user experience will make a difference for whether a user stays on your website or moves on.
One reliable way to cut through the noise and be a trusted choice is referrals from customers.