In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
Too shy to promote yourself?
Contributing to our fear of self-promotion is the feeling that we aren't really "good enough." This is called "imposter syndrome" or self-doubt. We're afraid of being discovered to be a fraud.
Have you started DOING it yet?
Sometimes a great idea can be initially done imperfectly, and the "bugs" can be worked out later.
Why make your business the “high-status” choice?
It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
“Hold, please!”
"You never have a second chance to make a good first impression."
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.