The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What’s REALLY going on in your business?
Somebody should assure that customers are having great experiences.
How I used newsletters to grow my business
I asked him, "What marketing strategy do you suggest for a CPA firm that's getting started?" Dan Kennedy said, "The one thing that seems to work most consistently for professional firms is a newsletter."
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
If your company sells through salespeople, affiliates, or distributors, it must get customer contact information
A question is: "Who has access to the contact information for the customers who bought all of those products at Sears?" The manufacturers for the appliances under the Kenmore label would surely want to be able to market to them under their own label (such as Whirlpool.)
What else can you offer your customers?
When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?
Selling with milk and cookies
Eating milk and cookies while sitting on the floor is a hypnotic suggestion to regress to childhood, perhaps remembering doing this in kindergarten or some other setting. People are hardwired to listen to stories, and eating milk and cookies while sitting on the floor makes them even more receptive.
How strategic alliances can grow your business
Using strategic alliances, businesses can make creative exchanges for mutual benefit.