As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
Why make your business the “high-status” choice?
It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
How are you different from your competitors?
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Professionals – Are you accepting a pay cut?
If that accountant was working for someone else's accounting firm and had a $47 per hour pay cut over a five-year period, they probably would have been very upset, quit their job and gone to work somewhere else.
Catch the “buying wave”
When a customer is ordering, he or she is already in the buying mode. You should ride the "buying wave" to additional profits.
“Hold, please!”
"You never have a second chance to make a good first impression."
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"