Why not initiate “customer of the month” as part of your company’s marketing plan immediately?
Think about how you would feel if you received a handwritten thank you note. Wouldn't you want to do even more to please that person?
What does a reader look at when deciding whether to open an email?
Since a referred prospect comes on the recommendation of someone they know, they are much more likely to trust and accept you as someone who is not an "unwelcome pest" salesperson trying to take advantage of them.
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.
If your audience fits your ideal customer profile, your job is to get their attention and be a presence in their mind so that, when they are ready to seek information or to make a purchase of your product or service, they will think of you as the right resource.
A word to avoid at this stage is "IF".
Your price is a statement about what you believe the value of our product or service is. It is a positioning statement.
You always have to be thinking about what else you can offer to your customer.
You can take the edge off an unpleasant feature by telling your customer in advance what to expect.