How does one decide which emails to open?
A neglected way to be found in more web searches
Updating blog posts and other web content represents a neglected, significant opportunity to improve your website's search results and be found by more web searchers.
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
“Cure” for Google’s Algorithm Change
Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
Nothing happens until somebody moves
We might suffer from "analysis paralysis" -- we're so busy studying an idea that we don't get around to putting it into action.
Business survival through evolution
Whatever business you are in, plan on radical change happening soon. Your business will look much different after just a few years, possibly just a few months!
Contingency Planning
The planning process should also consider Murphy's Law, "Anything that can go wrong, will go wrong."
What DON’T you want for your business?
Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.