One reliable way to cut through the noise and be a trusted choice is referrals from customers.
What’s more important than getting new customers?
The hardest (and most expensive) sale you will ever make is the first one.
Is your business positioned for growth?
With social media, news travels very fast. When a customer has bad experiences, the news can become viral and destroy a business.
It’s still all about email, text, and snail mail addresses
How can you protect yourself from losing huge chunks of your business?
Fact or not? Chat GPT doesn’t know.
In its attempt to respond to a prompt, it has been known to manufacture information.
Chatbots don’t have life experiences
One reason I don't think excellent writers shouldn't fear being replaced by chatbots is that chatbots alone can't make an emotional connection with a reader by sharing life experiences.
The courage to raise your prices/rates
Business owners are often afraid to increase their prices or billing rates. They're afraid they'll lose all their customers if they increase their prices or billing rates. They also feel sorry for their customers during economic hard times.
“Uncle Walt” and Personal Branding
People like to do business with other people, not with institutions.
What’s your story?
When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.
New artificial intelligence writing application is a game changer
OpenAI has released an artificial intelligence (AI) writing application, called chatGBT, that is creating a lot of buzz in marketing circles.