Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
Nothing happens until somebody moves
We might suffer from "analysis paralysis" -- we're so busy studying an idea that we don't get around to putting it into action.
Business survival through evolution
Whatever business you are in, plan on radical change happening soon. Your business will look much different after just a few years, possibly just a few months!
Contingency Planning
The planning process should also consider Murphy's Law, "Anything that can go wrong, will go wrong."
What DON’T you want for your business?
Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Speak to win
Imagine giving a presentation to a live audience in rapt attention to what you have to say, laughing at your jokes, giving you a standing ovation and congratulating you afterwards.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.