Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Words that Sell
The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Speak to win
Imagine giving a presentation to a live audience in rapt attention to what you have to say, laughing at your jokes, giving you a standing ovation and congratulating you afterwards.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
Who decides if you’re “qualified”?
Beyond those areas, your qualifications depend more on your experience and education, including self-study, than any certification, so you can simply declare or "self-anoint" yourself as qualified.
Too shy to promote yourself?
Contributing to our fear of self-promotion is the feeling that we aren't really "good enough." This is called "imposter syndrome" or self-doubt. We're afraid of being discovered to be a fraud.
To everything there is a season
As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
Why make your business the “high-status” choice?
It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.