Since searchers find the information sought in the snippet, they often won’t click on the other results on the list, giving an “unfair advantage” to the web page with the snippet.
Using A.I. won’t protect you from being sued
Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
Should your online content be “refreshed”?
when a web crawler notes that a web page has been updated or changed, that page gets a "brownie point" for higher search ranking.
Web search – Have I found it?
Having a reassuring "I've found it" user experience will make a difference for whether a user stays on your website or moves on.
The easiest way to double your business
One reliable way to cut through the noise and be a trusted choice is referrals from customers.
What’s more important than getting new customers?
The hardest (and most expensive) sale you will ever make is the first one.
Is your business positioned for growth?
With social media, news travels very fast. When a customer has bad experiences, the news can become viral and destroy a business.
It’s still all about email, text, and snail mail addresses
How can you protect yourself from losing huge chunks of your business?
Fact or not? Chat GPT doesn’t know.
In its attempt to respond to a prompt, it has been known to manufacture information.
Chatbots don’t have life experiences
One reason I don't think excellent writers shouldn't fear being replaced by chatbots is that chatbots alone can't make an emotional connection with a reader by sharing life experiences.