Using strategic alliances, businesses can make creative exchanges for mutual benefit.
Since searchers find the information sought in the snippet, they often won’t click on the other results on the list, giving an “unfair advantage” to the web page with the snippet.
Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
when a web crawler notes that a web page has been updated or changed, that page gets a "brownie point" for higher search ranking.
Having a reassuring "I've found it" user experience will make a difference for whether a user stays on your website or moves on.