Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
Is your email a “welcome guest” or an “unwelcome pest”?
How does one decide which emails to open?
A neglected way to be found in more web searches
Updating blog posts and other web content represents a neglected, significant opportunity to improve your website's search results and be found by more web searchers.
Some people don’t use smartphones
When planning marketing campaigns or other applications, consider whether you're leaving many prospective customers out because they don't know how to use the latest technology.
Social media users are like television viewers
USERS (the audience) AREN'T CUSTOMERS!
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Shunned by Facebook
Once you're off their system, you don't exist.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
“Cure” for Google’s Algorithm Change
Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.