The communication must from the writer's head and heart to the ideal reader's/viewer's head and heart to establish an emotional, "That's for me!" connection.
Speak to win
Imagine giving a presentation to a live audience in rapt attention to what you have to say, laughing at your jokes, giving you a standing ovation and congratulating you afterwards.
Me? A celebrity?
It seems crazy, but people confuse celebrity with authority.
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Catch the “buying wave”
When a customer is ordering, he or she is already in the buying mode. You should ride the "buying wave" to additional profits.
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
How strategic alliances can grow your business
Using strategic alliances, businesses can make creative exchanges for mutual benefit.
“Featured snippets” can improve your SEO results
Since searchers find the information sought in the snippet, they often won’t click on the other results on the list, giving an “unfair advantage” to the web page with the snippet.