Robert Freund's message was, using a new technology like Chat GPT, Microsoft Bing or Google Bard is subject to existing laws and regulations, so a copywriter or a business can be sued for A.I.-generated advertisements or promotional material that is false or misleading.
Should your online content be “refreshed”?
when a web crawler notes that a web page has been updated or changed, that page gets a "brownie point" for higher search ranking.
Web search – Have I found it?
Having a reassuring "I've found it" user experience will make a difference for whether a user stays on your website or moves on.