With social media, news travels very fast. When a customer has bad experiences, the news can become viral and destroy a business.
What’s your story?
When presenting a sales proposition, instead of listing the features and benefits of what we offer, it can be most effective to simply tell our own story or the story of a customer.
Critical early steps in a sales conversation
When meeting a prospective client, patient or customer (I'll use "customer" for all three), the new salesperson or service provider is eager to lead the conversation with a "sales pitch" about the features and benefits of the product or service they represent. It's usually too early to share that information.
Why you should LOVE objections
Objections isolate the customer's areas of interest. When you look at objections that way, they become the steps to the sale.
What is this ad about?
Confused customers don't buy.
Who remembers a bar graph?
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
Essential Business Skills
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.
Practicing Mind Capture to market your business
If your audience fits your ideal customer profile, your job is to get their attention and be a presence in their mind so that, when they are ready to seek information or to make a purchase of your product or service, they will think of you as the right resource.
A two-letter word that kills sales
A word to avoid at this stage is "IF".
An Engaging “Magic” Word That Transports Us Through Time and Space
An effective way to persuade others (and be persuaded ourselves) is to have them create mental pictures of the past, present and future and of places. A simple way to do this is by using a “magic” word: “Imagine!”