When a steady stream of customers seek out a business to solve their problems, the power shifts to the business to dictate price and the terms of the transaction.
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.
When we are in pain, we want it stopped NOW!
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
When prospective customers call, there are often barriers in the way of their becoming customers.