These are "building blocks" that anyone involved with selling a product or service should know.
THE Essential Skill in Business
Salespeople play an essential role in any business, because with no sales, there would be no business. When a company makes sales profitably, it can survive and provide jobs, sponsor community activities and continue benefiting the community with its products and services.
Does your business have a “personality face”?
Most people don't like or trust corporations or institutions. They like, trust and relate to other people, mostly people that they see as like themselves.
The power and frailty of indifference
People see those who don't care about the opinions of others as leaders, possibly because they don't have the courage to be indifferent themselves. They want to be led by someone with that quality.
“But I’ll know it!”
The wisest and best salesman is always the one who bluntly tells the truth about his article.
Did they hear what you meant to say?
The speaker or writer may use language the audience doesn't understand.
Affluent people think differently
Affluent customers have tremendous spending power, and their attitudes towards spending are quite different from the rest of the population.
What DON’T you want for your business?
Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.