You can take the edge off an unpleasant feature by telling your customer in advance what to expect.
One of the best ways to differentiate your business, justify premium prices and eliminate an obstacle to sales of your product or service is to provide an Extraordinary Guarantee.
The customer wants to know how this product or service will solve the customer's problems and make his or her life better.
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.
Here is the amazing story of how a failing salesman turned his career around following Benjamin Franklin's secret success formula.
Here are some amazing FREE download or streaming items that you would benefit from studying.
Here are some suggestions of things you can do to improve your business's position during the "self isolation" lockdown.
For a business owner, anything that annoys a customer is an opportunity.
When a steady stream of customers seek out a business to solve their problems, the power shifts to the business to dictate price and the terms of the transaction.
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.