As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
How are you different from your competitors?
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Catch the “buying wave”
When a customer is ordering, he or she is already in the buying mode. You should ride the "buying wave" to additional profits.
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.
Envy and status are powerful emotional triggers for buying
"It's not greed that's driving the U.S. economy; it's envy!"
What’s REALLY going on in your business?
Somebody should assure that customers are having great experiences.
What do customers REALLY want?
Our job is much easier when we offer our ideal customers what they really want, not what we think they should want.
What else can you offer your customers?
When a customer buys a product or service, do you make an effort to find out if they are aware of the other products and services that you offer?