Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.
The value of making connections
Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.
How to REALLY know your audience
In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.
Too shy to promote yourself?
Contributing to our fear of self-promotion is the feeling that we aren't really "good enough." This is called "imposter syndrome" or self-doubt. We're afraid of being discovered to be a fraud.
To everything there is a season
As marketers "entering the conversation already taking place in the customer's mind" (Robert Collier), we know that conversation includes the current season and holidays This makes the seasons and holidays great "hooks" for advertising and promotions.
How are you different from your competitors?
Are you "following the crowd" or have you found additional ways to be of service to customers who are seeking a different experience?
Where’s the stuff I ordered?
When customers shop for a product or service, they are often "in heat" and ready to buy. If they can't find it from one source, they'll probably seek it somewhere else. If they can't find it soon, their desire could just cool off, and they'll forget about it.
Catch the “buying wave”
When a customer is ordering, he or she is already in the buying mode. You should ride the "buying wave" to additional profits.
What’s your customer “onboarding” procedure?
The real profitability of the initial sale depends on what happens AFTER the sale.
Want customers to think of you? Send thank you notes!
One of the most powerful ways to overcome customer feelings of isolation and being unappreciated is to send handwritten thank you notes.