We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
An “old reliable” word that customers love
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
Why should I believe you?
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
Do you make this common mistake in your sales presentations and business communications?
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
Does your company have a “sales prevention department”?
When prospective customers call, there are often barriers in the way of their becoming customers.