You can take the edge off an unpleasant feature by telling your customer in advance what to expect.
Build your business with an Extraordinary Guarantee
One of the best ways to differentiate your business, justify premium prices and eliminate an obstacle to sales of your product or service is to provide an Extraordinary Guarantee.
You can’t bore your customer into buying
The customer wants to know how this product or service will solve the customer's problems and make his or her life better.
Don’t fight your customer’s human nature
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.
The amazing TRUE story of how an uneducated, broke, scared, and depressed salesman used Ben Franklin’s SECRET FORMULA to become the leading salesman in his company!
Here is the amazing story of how a failing salesman turned his career around following Benjamin Franklin's secret success formula.
Making (coronavirus) lemons into lemonade (Part 2)
Here are some amazing FREE download or streaming items that you would benefit from studying.
Making (coronavirus) lemons into lemonade – Part 1
Here are some suggestions of things you can do to improve your business's position during the "self isolation" lockdown.
What drives customers crazy about businesses like yours?
For a business owner, anything that annoys a customer is an opportunity.
What’s Next?
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.