Objections isolate the customer's areas of interest. When you look at objections that way, they become the steps to the sale.
What is this ad about?
Confused customers don't buy.
Who remembers a bar graph?
...tell a personal interest story that can be used as a metaphor for the situation that you're dealing with.
Essential Business Skills
Starting and running a business is hard work and requires certain business skills to establish the business and assure it will survive and grow.
Practicing Mind Capture to market your business
If your audience fits your ideal customer profile, your job is to get their attention and be a presence in their mind so that, when they are ready to seek information or to make a purchase of your product or service, they will think of you as the right resource.
A two-letter word that kills sales
A word to avoid at this stage is "IF".
An Engaging “Magic” Word That Transports Us Through Time and Space
An effective way to persuade others (and be persuaded ourselves) is to have them create mental pictures of the past, present and future and of places. A simple way to do this is by using a “magic” word: “Imagine!”
Create a better experience for customers by managing their expectations
You can take the edge off an unpleasant feature by telling your customer in advance what to expect.
Build your business with an Extraordinary Guarantee
One of the best ways to differentiate your business, justify premium prices and eliminate an obstacle to sales of your product or service is to provide an Extraordinary Guarantee.
You can’t bore your customer into buying
The customer wants to know how this product or service will solve the customer's problems and make his or her life better.