Marketers are constantly scratching their heads, thinking about a “hook” for their next promotion.
What is on their customers’ and prospective customers’ minds that they can use to get their attention, as a Reason Why they should read their promotional message?
A very straightforward approach is to tie into a holiday or season.
Since Halloween just ended and we’re headed into the Holiday Season, it’s natural to think about this at this time of the year. Veteran’s Day is November 11. This year, Thanksgiving is November 24 and Hanukkah begins December 18. Christmas Day is December 25, followed by New Year’s Day on January 1.
These holidays all come easily to our minds. Almost every day has something to celebrate. You can look up calendars of events online. A great “hard copy” reference is Chase’s Calendar of Events. For example, did you know the first Friday in February is Bubble Gum Day? Did you know the first Friday after Father’s Day is Take Your Dog To Work Day(R)? Tap into these little-known celebrations to peak interest in your message.
In addition, the seasons are natural “hooks” for items like clothing (winter coats, spring dresses), activities like Spring Cleaning and Year-End Tax Planning, and seasonal sports (ice skating, snow skiing, water skiing.)
Use your imagination to plan your promotional calendar around these holidays, celebrations and seasons.