In the The Robert Collier Letter Book, a classic book on writing advertising, master copywriter Robert Collier said an advertisement or sales letter should “enter the conversation already taking place in the customer’s mind.”
As holidays approach, customers are thinking about how they are going to prepare for them and what they are going to do for them.
Tying a promotion into a holiday can be an effective way to get a customer’s attention. Holidays can also provide a “reason why” for a promotion.
For example, as I write this message, Thanksgiving is tomorrow, heralding the year-end holiday season.
Thanksgiving is a great occasion to promote groceries, prepared meals and restaurants. Any business can create a “thank you” offer for its customers, possibly sent with a Thanksgiving card.
Customers are receptive to special offers as “Black Friday” and “Cyber Monday” sales.
Many items, such as jewelry, clothing, shoes, toys, books, vacations, video games, smart phones, televisions, cameras, and other electronics make great gifts for Christmas, Hanukkah, etc.
New Years is a great occasion to promote personal improvement, fitness, estate planning, financial planning and strategic planning services.
Tax season is an ideal time to promote tax return preparation, record keeping, and tax planning services.
Halloween is one of the most popular holidays. Besides costumes and parties, use Halloween to suggest “scary” situations that can be remedied with your product or service.
A special offer can be framed as a birthday or anniversary gift. Birthday and anniversary celebrations can create a steady stream of business throughout the year, especially for restaurants. Since people celebrate these occasions with their friends and family, the additional guests will usually make up the cost of the birthday or anniversary “gift” and hopefully become new customers.
With a little imagination, you should be able to calendar a series of holiday promotions of your products or services throughout the year.
Would you like my help creating a holiday promotion for your business? To start a complementary discussion, please send me at email at firstname.lastname@example.org.
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