One reason I don't think excellent writers shouldn't fear being replaced by chatbots is that chatbots alone can't make an emotional connection with a reader by sharing life experiences.
“The Secret” in marketing communications
When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.
Where does it hurt?
When we are in pain, we want it stopped NOW!
Is your business a “welcome guest” or an “unwelcome pest”?
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
Fail forward
When an advertisement or a promotion doesn't work as planned, you just got some important information -- what didn't work.
An “old reliable” word that customers love
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
Why should I believe you?
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"
Do you make this common mistake in your sales presentations and business communications?
A very common mistake in sales presentations and business communications is to take the viewpoint of "I" or "we" (the company), instead of "you" (the customer.)
These words will always get a reader’s attention
A reader's name will always get their attention