It takes time, effort, money, and endorsements by celebrities and the media to achieve high-status positioning. Achieving that positioning pays high dividends.
Price and packaging can give value
The price and packaging you choose for your product sends a positioning message.
Is your business a “welcome guest” or an “unwelcome pest”?
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
How much should you spend for marketing?
How much you can or should invest in marketing is primarily a numbers game. Instead of thinking "how can we minimize marketing costs?", think "what marketing costs are necessary to dominate our market or to generate a desired level of profitability?"
Six ways to create a Unique Selling Proposition
A Unique Selling Proposition can stop qualified customers in their tracks.