If your audience fits your ideal customer profile, your job is to get their attention and be a presence in their mind so that, when they are ready to seek information or to make a purchase of your product or service, they will think of you as the right resource.
Don’t fight your customer’s human nature
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.
What’s Next?
Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.