Although marketers should continue to include SEO in their web sites and create high-value content for their users, they shouldn't be relying on one marketing media. It's more critical than ever to build email lists, SMS lists and snail mail lists for direct communication with customers and prospective customers. Also, take another look at direct mail.
How I used newsletters to grow my business
I asked him, "What marketing strategy do you suggest for a CPA firm that's getting started?" Dan Kennedy said, "The one thing that seems to work most consistently for professional firms is a newsletter."