One reliable way to cut through the noise and be a trusted choice is referrals from customers.
Don’t fight your customer’s human nature
We need to remind ourselves that we are not our customers. Our business is to find out what THEY want and help them get it.
Where does it hurt?
When we are in pain, we want it stopped NOW!
An “old reliable” word that customers love
Customers love free offers, and the word "free" helps to get their attention so they will continue to read your ad or sales letter.
Why should I believe you?
The customer's (client's, patient's) initial response to a marketing message is, "I don't believe you!"