A word to avoid at this stage is "IF".
“The Secret” in marketing communications
When you want to get someone's attention for a marketing communication. it's hard to beat including two magic words, "The Secret", in your headline.
Is your business a “welcome guest” or an “unwelcome pest”?
We never want to position ourselves as salespersons. Instead, be an advisor or consultant who is helping to solve a problem. An assistant buyer.
These words will always get a reader’s attention
A reader's name will always get their attention